Meet the Founders

We're Tracy and Mirco Rossetti. We understand the pain that comes when a loved one passes away. It is our personal story that birthed WHY our business was born.

Why it Matters

We believe that EVERY STORY MATTERS and that grief invites us to remember, not to forget.

Here to Serve

We are proud to have built our business processes and operations to serve the funeral services profession.

Our Magic is our People

We are graphic designers, video editors, and storytellers and, above all, caring and compassionate people. With over a decade of serving the deathcare profession, we are experienced and knowledgeable in telling life stories in a meaningful and creative way.

We Create Beautiful Memorial Keepsakes that your Families Will Love

We Create Beautiful Memorial Keepsakes that your Families will Love

Family First in Everything we Do

We are rooted in 12 guiding principles that drive everything we do for you and the families you serve.

Giving Back is Ingrained in every Keepsake we've ever Made

Discover how we are making a difference together.

Our Vision

We believe Every Story Matters, and that lives lived should be celebrated and remembered.

Our Mission

We are committed to helping families heal through celebration and connection with the memories of their loved ones.

Love from our Partners & Families

No items found.

Be somebody who makes EVERYBODY

feel like a SOMEBODY

Let’s Connect

Learn how we can work together to grow your business and add value to your families’ experiences.